Sunday, October 5, 2014

Tips from Rockstar's former art director

  Ian Bowden former art director for Rockstar games (creator of the Grand Theft Auto series) shares his thoughts in this article as he transitions from your 50 inch plasma to your 5 inch phone in terms of game design. Bowden discusses important marketing aspects and tools an artist must naturally have equipped at all times. The first thing he mentioned in the article that stuck out to me was the use of a sketchpad. Bowden recommends carrying a sketch pad everywhere you go. Seeing as I personally already attempt to do this it helped me to feel as if I'm already on the right path. Another topic discussed was the watching of current trends in games, movies, and advertising. looking at all of these things not just as a consumer but as an artist. For example what colors stick out, is there a theme in terms of style or shape, etc. Bowden also talks about the importance of not skimping out on the smaller details. Since he himself is switching to creating apps and games for mobile devices he talks about the quality and visuals used in the work itself. Just because the screen is smaller doesn't mean the amount of work should be either. Finally Bowden finishes up with experimenting with new ideas and being humble, both of these concepts can help to get you out of ruts or slumps as well as carry you farther in the workplace.

 I think we can take a lot from Bowden's point of view. Though some of it seems like we have heard it a thousand times in the past, I still find it useful. The same information from multiple sources has credibility right? Well at least I can respect that.

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